To exploit scheduled publication on Twitter when there is the maximum audience, SocialBro allows export of the “Best time to tweet” report to the Buffer App, a simplified alternative to HootSuite. Buffer can also be used with the analytical tool Tweriod, a simplified alternative to SocialBro. As an alternative to all these, Timely brings together, in a single tool, the analytical and scheduled publication functions.
In a previous post (8 March 2012) I wrote about how SocialBro allows export of its prime time analysis of our Twitter community or account. I focused on exporting to HootSuite, one of the most commonly used professional tools for scheduling publication of messages in social media. These tools tend to be used professionally, but their free versions can also be used to combine this analysis and scheduling.
How to automate Twitter and Facebook using the free Buffer app. Video tutorial [YouTube, 5’50” by Sozbun] on scheduling publication on Twitter and Facebook with Buffer App.
While HootSuite is a more powerful and versatile tool for scheduling in social media, Buffer has a simple and intuitive interface: it is easier to understand and handle. This is also true for exporting the “Best time to tweet” report from SocialBro: for HootSuite we need to produce a batch file, while with Buffer the procedure is simple. Buffer’s main limitation is the number of messages we can publish and schedule. Also, with the free version of Buffer, we can only manage one Twitter account and another in Facebook and LinkedIn, while we can use HootSuite with up to 5 accounts and in more social media (MySpace, FourSquare and WordPress).
SocialBro + Buffer, the simple but complete option
Focusing on the free versions for publishing on Twitter, Buffer is good for those who have to manage just one account, and who don’t tweet too often (maximum 3 a day) or schedule too many (maximum 10). To publish or schedule more, manage more accounts or do so within a working group, there are pay options for Buffer but, if we pay for complex management functions, I think what HootSuite offers is clearly better, although I would like you to add comments on your opinions about this.
For those who only manage one Twitter account, publishing and scheduling few tweets, we could consider using Tweriod, an analytical alternative to SocialBro which can also work with Buffer. SocialBro bring together an impressive group of complex and advanced analyses, while Tweriod does only one thing but does it well: it analyses the time when we have the maximum audience from our followers.
As with all the tools mentioned, we need to register in Tweriod from our Twitter account, and give them permission to access our list of followers and their messages. We also have to give them access to Direct Messages (DM) and follow them so they can send us the reports privately (Twitter only allows DMs to be sent between reciprocal followers), although there is also the option to receive them by e-mail.
Finally, and as the simplest option currently available, Timely brings together both functions in a single application: it analyses and schedules our tweets. You can consult this video by Resonance Media.